CAMPAIGNS

The marketing campaign work I have done covered both retail (B2C) and institutional (B2B). Campaigns, being a broad term – include advertising, social media, promotions and sponsorships.

Here’s an overview of my experience in the following areas:

ADVERTISING

  • Produce and manage advertising strategy
  • Develop print and digital advertising campaigns according to brief
  • Work with relevant agencies to produce creative and manage media bookings
  • Post-campaign analysis and reporting


SOCIAL MEDIA

  • Develop social media campaigns through Facebook, Twitter and Linkedin
  • Develop and manage social media calendar
  • Use of Hootsuite to manage accounts
  • Campaign objectives include promotion, brand awareness and sales
  • Post-campaign analysis and reporting


PROMOTIONS

  • Retail product promotions to increase customer base contacts, lead generation opportunities
  • Managing campaign staff
  • Develop scripts for call centre phone-ins and content for campaign website
  • Liaising with agencies for creative production of POS material
  • Managing promotional product orders and logistics
  • Post-campaign reporting


SPONSORSHIPS

  • Identify and manage sponsorship opportunities
  • Manage budgets, schedules and related events
  • Liaise with agencies to create sponsorship material and merchandise
  • Coordinate speakers and assist with content creation